Messaging Apps: Engaging versus Intrusive Marketing 

Communicating directly with consumers isn’t something that is new or ground-breaking. Door-to-door sales have existed for a long time; cold calling is still something that is practised to this day; when phone technology advanced sufficiently, it started the advent of advertising through text message; and finally with the introduction of the Internet, came emails and newsletters. However, despite the progress it has seen, there has never been a method that toed the line between being engaging and being abrasive.

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