We as consumers have been given the luxury of two things: choice and availability. We are constantly besieged with new resources, ideas, platforms and the freedom to access them. While this is all well and good on this side of the spectrum, for those of us in the digital marketing sphere, this means that we are constantly dealing with ever evolving trends and brand new ways of reaching an audience. It is therefore important that we keep up with these changes. Here are five ways of doing exactly that.