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Messaging Apps: Engaging versus Intrusive Marketing 

Communicating directly with consumers isn’t something that is new or ground-breaking. Door-to-door sales have existed for a long time; cold calling is still something that is practised to this day; when phone technology advanced sufficiently, it started the advent of advertising through text message; and finally with the introduction of the Internet, came emails and newsletters. However, despite the progress it has seen, there has never been a method that toed the line between being engaging and being abrasive.

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We as consumers have been given the luxury of two things: choice and availability. We are constantly besieged with new resources, ideas, platforms and the freedom to access them. While this is all well and good on this side of the spectrum, for those of us in the digital marketing sphere, this means that we are constantly dealing with ever evolving trends and brand new ways of reaching an audience.  It is therefore important that we keep up with these changes. Here are five ways of doing exactly that.

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